
Kylie Jenner is selling a majority stake of her popular cosmetics line for $600 million, but she’s staying on as its creative leader.
The celebrity businesswoman will sell 51% of her stake in Kylie Cosmetics to Coty Inc. (COTY), a New York-based cosmetics company that also owns a number of international consumer beauty brands, including CoverGirl.
The partnership will help Kylie’s brand expand globally and enter new beauty categories, the two companies said in a press release Monday.
Jenner’s team will continue to handle her creative and communication efforts, which is notable because she’s one of the most-followed people on social media.
Jenner, the youngest daughter of Kris Jenner and Caitlyn Jenner, formerly known as Bruce Jenner, has more than 270 million social media followers and rates as “one of the most influential voices among beauty consumers globally,” said a statement from both companies.
– CNN

November 19, 2019 





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