BMW redesigns its iconic logo

March 5, 2020 by Don Saint 0 Comments

BMW’s round logo is receiving its first redesign in more than two decades.

The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the typeface, has a flatter and more modern look. The blue and white emblem inside the ring remains.

The new logo, which will be used in BMW’s communications efforts, including its social media platforms and website, is meant to “radiate more openness and clarity,” Jans Thiemer, BMW’s senior vice president of customer and brand, said in a statement on the company’s website.

He added that the new look also symbolizes BMW’s “significance and relevance for mobility and driving pleasure in the future.”

– CNN

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About Don Saint

PR Guru / Author / Promoter / Controversial Writer / Hip Hop Artiste / Actor / Human Rights Activist. The First Nigerian Hip Hop Artiste to obtain a Masters Degree (M.A) in Arts ( Religion & Human Relations). The author of one of the most controversial books in Nigeria; "Emancipation from Masturbation". With over 12 Movies and 3 Musical albums since 2003. Former Events Manager at Silverbird’s Rhythm Fm Awka Station till 2010. For more info. Call : 08033239298.

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