Why I Don’t Sign Artistes – Tiwa Savage

Singer Tiwa Savage has revealed that she has no plans to sign upcoming artists.

According to her, managing musicians can be incredibly stressful, and she doesn’t feel equipped to handle that responsibility.

Savage, in an interview with Forbes Africa, believes that artists can be a handful, and the pressure of managing them can be overwhelming.

“Everyone always says to me, ‘When are you going to sign an artiste?’ I don’t think I have the gift to sign another artiste, because artistes are stressful. I could just be sleeping, and then I will wake up and my artist is trending for something else,” she said.

Instead of signing new artists, she wants to create opportunities for them through alternative means.

She is working on establishing a music school where aspiring musicians can hone their craft before potentially signing with a record label that can provide the support they need. 

“But I do have the gift to help, which is why I am trying to do the music school, where you can go and later sign to a label that can actually help you,” she added.