Why I Restrategised My Career – Nons Miraj

Content creator Nons Miraj has opened up on the intricacies of her career journey, highlighting a significant turning point that led her to reevaluate her content strategy.

In an interview with Egungun, Nons Miraj said after starting her creative journey in 2017, she found herself at a crossroads, feeling that her existing content of being a ‘witch’ wasn’t generating sufficient income and was also impacting how she was perceived by her audience.

Concerns about being seen as older than her age equally added to her decision to pivot.

Determined to breathe new life into her career, Nons Miraj said she invested N200 million in a new project.

She said: “I’ve been creating content since 2017. I stopped creating witch content because it wasn’t giving me enough money and people were thinking I was old. I’m supposed to be enjoying my life but I said no. So I invested N200m into a project. I’m taking the risk to see how far this content would go”, she said.