How I Discovered, Signed Ayra Starr – Don Jazzy

Music executive Don Jazzy has revealed how he discovered and approached his signee Ayra Starr.

In an interview, Don Jazzy said he stumbled on Ayra Starr’s Instagram posts and was impressed by her potential.

According to him, he reached out to a young Gen Z contact, asking if they knew anyone with singing talent in their school or friend circle and the contact sent him several Instagram pages, including Ayra Starr’s page.

He stated that what caught his attention was a freestyle video Ayra Starr posted where she discussed themes relevant to Gen Z experiences.

Don Jazzy said he was drawn to her youthful energy and the freshness she brought to Afrobeat music and he slid into her DM, introducing himself and expressing interest in working with her.

Although she didn’t respond immediately, he said he also reached out to her brother to facilitate communication.