Apple Reveals New iPhone 14 Colour

Apple on Tuesday introduced yellow versions of its iPhone 14 and iPhone 14 Plus to boost sales that have seen the biggest declines since 2019.

Users across over 60 countries, including the US and UK, can pre-order the new smartphones starting March 10.

Both will feature the same technology and pricing as the original lineup released in September 2022 – the devices start at $799 and $899.

Apple has used similar yellow shades in previous models – the iPhone 5c and iPhone 11 – but this is the first time the color has been seen on a modern device.

The move, however, is the tech giant’s secret weapon to boost iPhone sales, which fell eight percent last year.